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Gross profit
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Gross margin
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Profit
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Formulas: gross profit = revenue - COGS. Gross margin = gross profit / revenue x 100.
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Gross profit is what remains after subtracting the direct cost of what you sold (COGS) from revenue. It shows whether your pricing covers production before rent, salaries and marketing. A falling gross profit on steady sales usually means costs are creeping up.
Gross margin is gross profit as a share of revenue. Retail often runs 20 to 40 percent, restaurants 60 to 70 percent on food, and software can exceed 80 percent. Compare against businesses like yours, not a universal target.