Inputs
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Profit per order
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Enter values to calculate.
Profit margin
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Total costs
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Formulas: profit = price - product cost - shipping - ad cost - price x fees/100. Ads usually decide the result.
Enter price, product cost, shipping, ad cost and fees for true per-order profit.
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Enter values to calculate.
Product cost is only the start. Shipping, ad spend per order, platform fees and payment fees each take a cut. A $39.99 sale with $12 product cost can still lose money once $10 of ads and 5% fees land.
Aim for at least 25 to 30% margin per order after everything. Levers: negotiate supplier cost, raise perceived value to support higher prices, and push ad cost per order down with better creative.