Micro Tools
Advertisement

CTR calculator

Enter impressions and clicks to get your click-through rate and judge your creative.

Inputs

Results update live as you type.

CTR
-

Enter values to calculate.

Clicks
-
Impressions
-
Formulas: CTR = clicks / impressions x 100. It measures creative strength, independent of budget.
Advertisement

What CTR tells you

CTR isolates creative performance from budget: of everyone who saw the ad, what share clicked. A low CTR means the hook, image or offer is weak, while a high CTR with poor conversion points at the landing page instead.

CTR benchmarks by channel

Search ads often see 2 to 6%+, social feeds 0.5 to 1.5%, display banners under 0.5%. Compare only within the same placement: a 1% social CTR can beat a 3% search CTR on cost per customer.

Related tools

Invoice generatorInvoices with items, tax and discounts. Print or save as PDF. QR code generatorCustom QR codes. Download as PNG. Email signaturesPro email signatures, copy HTML.

CTR Calculator FAQs

How do you calculate CTR?
Divide clicks by impressions and multiply by 100. 1,200 clicks from 50,000 impressions is a 2.40% CTR.
What is a good CTR?
Above 2% for search, above 1% for social feeds, above 0.3% for display. Your own past campaigns are the fairest benchmark.
How can I improve CTR?
Sharpen the headline promise, show the product clearly in the image, add a specific call to action, and match the creative to the audience segment.
Does CTR affect ad cost?
Yes. Platforms reward engaging ads with lower CPCs and better placement, so a higher CTR often cuts your cost per click directly.
Is my data uploaded anywhere?
No. Every calculation happens in your browser with JavaScript. Nothing you enter leaves your device.
Advertisement