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Conversion rate calculator

Enter visitors and conversions to get your conversion rate and see how well traffic turns into sales.

Inputs

Results update live as you type.

Conversion rate
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Enter values to calculate.

Visitors
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Conversions
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Formulas: conversion rate = conversions / visitors x 100. Small lifts here multiply revenue without extra ad spend.
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Why conversion rate is leverage

Doubling conversion rate from 1% to 2% doubles revenue from the same traffic and ad spend. That is why conversion optimization often beats buying more clicks: it makes every visitor you already pay for worth more.

Benchmarks

E-commerce sites typically convert 1 to 3%, lead-gen landing pages 3 to 10%+. Rates vary by traffic source: branded search converts far better than cold social. Segment before judging.

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Conversion Rate Calc FAQs

How do you calculate conversion rate?
Divide conversions by visitors and multiply by 100. 250 purchases from 10,000 visitors is a 2.50% conversion rate.
What is a good conversion rate for e-commerce?
Around 2 to 3% is solid for most stores. Top performers exceed 4%. If you are under 1%, check page speed, pricing clarity and checkout friction first.
What counts as a conversion?
Any goal you define: a purchase, a signup, a booked call. Keep the definition consistent so the rate is comparable over time.
How can I increase conversion rate?
Faster pages, clear pricing, social proof near the buy button, fewer form fields, guest checkout, and A/B testing one change at a time.
Is my data uploaded anywhere?
No. Every calculation happens in your browser with JavaScript. Nothing you enter leaves your device.
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