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Average order value calculator

Enter total revenue and number of orders to get your average order value instantly.

Inputs

Results update live as you type.

Average order value
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Enter values to calculate.

Revenue
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Orders
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Formulas: AOV = total revenue / number of orders. Raise it with bundles, thresholds and upsells.
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Why AOV matters

AOV is one of three revenue levers: traffic x conversion x AOV. Raising AOV grows revenue without buying more clicks, and it directly improves what you can afford to pay per acquisition.

Raising AOV

Proven tactics: free-shipping thresholds just above current AOV, product bundles, post-purchase upsells, and volume discounts. Measure AOV weekly so promotions do not quietly discount it away.

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Average Order Value FAQs

How do you calculate average order value?
Divide total revenue by the number of orders. $12,000 from 300 orders is a $40.00 AOV.
Should refunds be excluded from AOV?
For a true picture, use net revenue after refunds. Gross AOV overstates what you keep if return rates are high.
What is a good AOV?
It is set by your catalog and niche, not a universal number. Track your own trend and the AOV of each traffic source instead.
AOV vs revenue per visitor?
AOV divides by orders; revenue per visitor divides by all visitors. RPV combines AOV with conversion rate and is the better headline metric.
Is my data uploaded anywhere?
No. Every calculation happens in your browser with JavaScript. Nothing you enter leaves your device.
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