Schema type
Pick a type, fill the fields, copy the JSON-LD.
Paste the output inside a <script type="application/ld+json"> tag in your page head, then test with Google's Rich Results Test.
Generate JSON-LD schema markup for rich Google results: FAQ, Article, Product, Organization and more. Copy-paste SEO.
Pick a type, fill the fields, copy the JSON-LD.
Pick a schema type and fill in the fields; the tool assembles a valid JSON-LD object following schema.org vocabulary and pretty-prints it. Empty optional fields are simply omitted, so the output stays clean. Copy it into a script tag with type application/ld+json in your page's head.
Structured data helps Google understand your page and can unlock rich results: FAQ dropdowns, product prices and ratings, business hours and breadcrumb trails in search listings. It does not guarantee rich results, but pages without it are not eligible at all.