Post metrics
Enter numbers from one post or your account average.
If filled, also shows engagement by reach.
Calculate social media engagement rate for free. Enter followers, likes, comments, shares and saves to get your ER with a plain-English rating.
Enter numbers from one post or your account average.
Engagement rate is total interactions (likes, comments, shares, saves) divided by followers, times 100. It measures what share of your audience actively responded, which matters more than raw follower counts.
If you enter reach, the tool also shows ER by reach, the version many brand reports prefer, since it measures against people who actually saw the post.
As a rough guide: above 6% is excellent, 3 to 6% is good, 1 to 3% is average, and under 1% suggests the content or timing needs work. Benchmarks vary by niche and platform.
Small accounts usually score higher because a larger share of followers sees each post. Compare against your own history first, then against niche averages.